Madison Avenue Manslaughter: An inside view of fee-cutting clients, profit-hungry owners and declining ad agencies

LID Editorial
3
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The advertising industry has reached a critical, even dangerous point in its development – agencies destroy themselves by doing increased work for declining fees – so what are the logical consequences of the failure to act?

Growing workloads and declining fees have created a ‘recipe for disaster’. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world’s first effective definition of “the real agency problem”. Once the problem is understood, then the author offers corrective solutions.

Madison Avenue Manslaughter is a call to action for the 21st century breed of ‘mad men’, to outline the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.
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About the author

Michael Farmer is Chairman of  Farmer & Company LLC, a strategy consulting firm for advertising agencies and advertisers.

He graduated from Princeton   University and Harvard Business  School before working for The Boston Consulting Group and Bain  & Company around the world.

He has lived and worked in Rio de  Janeiro, Lausanne, Munich, Paris,   Istanbul and London. He currently resides in New York City.
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Additional Information

Publisher
LID Editorial
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Published on
Sep 16, 2015
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Pages
200
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ISBN
9780986079368
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Language
English
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Genres
Business & Economics / Marketing / General
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Content Protection
This content is DRM protected.
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Available on Android devices
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