Madison Avenue Manslaughter: An inside view of fee-cutting clients, profit-hungry owners and declining ad agencies
Michael Farmer
Sep 2015 · LID Editorial
4.3star
3 reviews
Ebook
200
Pages
About this ebook
The advertising industry has reached a critical, even dangerous point in its development – agencies destroy themselves by doing increased work for declining fees – so what are the logical consequences of the failure to act?
Growing workloads and declining fees have created a ‘recipe for disaster’. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world’s first effective definition of “the real agency problem”. Once the problem is understood, then the author offers corrective solutions.
Madison Avenue Manslaughter is a call to action for the 21st century breed of ‘mad men’, to outline the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.
Growing workloads and declining fees have created a ‘recipe for disaster’. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world’s first effective definition of “the real agency problem”. Once the problem is understood, then the author offers corrective solutions.
Madison Avenue Manslaughter is a call to action for the 21st century breed of ‘mad men’, to outline the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.
Ratings and reviews
4.3
3 reviews
Karan Desai
- Flag inappropriate
March 1, 2016
There's no ground breaking reality to wake up with here unless you don't work in advertising or are living under a rock. But this will still make you think and reinstate your doubts you always had about the traditional industry models. Good read.
About the author
Michael Farmer is Chairman of Farmer & Company LLC, a strategy consulting firm for advertising agencies and advertisers.
He graduated from Princeton University and Harvard Business School before working for The Boston Consulting Group and Bain & Company around the world.
He has lived and worked in Rio de Janeiro, Lausanne, Munich, Paris, Istanbul and London. He currently resides in New York City.
He graduated from Princeton University and Harvard Business School before working for The Boston Consulting Group and Bain & Company around the world.
He has lived and worked in Rio de Janeiro, Lausanne, Munich, Paris, Istanbul and London. He currently resides in New York City.
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