Fundraising: Principles and Practice

Michael J. Worth

Jul 2015 · SAGE Publications

About this ebook

Fundraising: Principles and Practice provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling. Written specifically for nonprofit career-oriented individuals, this book helps readers become successful fundraisers.

About the author

Michael J. Worth is professor of nonprofit management in the Trachtenberg School of Public Policy and Public Administration at the George Washington University in Washington, D.C. He teaches graduate courses related to the governance and management of nonprofit institutions and organizations and to philanthropic fundraising. Dr. Worth served as vice president for development and alumni affairs at the George Washington University for 18 years and previously served as director of development at the University of Maryland. Earlier in his career, he was assistant to the president at Wilkes University and director of development at DeSales University. As vice president at the George Washington University, he planned and directed two major campaigns and provided support to the board of trustees. Dr. Worth has served as a member of the Commission on Philanthropy of the Council for Advancement and Support of Education (CASE) and as editor of the CASE International Journal of Educational Advancement, a peer-reviewed scholarly journal focused on the practice of institutional advancement in educational institutions. He has written or edited various books, textbooks, and monographs, including Public College and University Development (1985); The Role of the Development Officer in Higher Education (1994); Educational Fund Raising: Principles and Practice (1993); New Strategies for Educational Fund Raising (2002); Securing the Future (2005); Sounding Boards (2008); Nonprofit Management: Principles and Practice (1st edition, 2009; 2nd edition, 2012; 3rd edition, 2013; 4th edition, 2017; 5th edition, 2019); Foundations for the Future (2012); Leading the Campaign (1st edition, 2010; 2nd edition, 2017); and Advisory Councils in Higher Education (2017). Among other voluntary services, Dr. Worth has been a member of the board of directors of Miriam’s Kitchen, an organization providing services to homeless individuals in Washington, D.C., and a member of the advisory board of the Young Nonprofit Professionals Network, Washington, D.C. chapter. Dr. Worth consults widely on governance, management, and fundraising with colleges and universities, national associations and institutions, and nonprofit organizations in various fields and sectors. He holds a BA in economics from Wilkes University, an MA in economics from American University, and a PhD in higher education from the University of Maryland.