Money Wanders: A Novel
2003-02 · A PR Crisis Management Mystery 1 knyga · Pardavėjas „Macmillan“
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Apie šią el. knygą
Jonah Eastman, disgraced Presidential pollster, is summoned home to Atlantic City by his ailing grandfather Mickey Price--a legendary Atlantic City gangster and owner of the Golden Prospect casino. When Mickey dies, Jonah is "persuaded" by mob boss Mario Vanni to help improve his image by launching a misinformation campaign aimed at gaining public acceptance and ultimately a way "outta the life."
So Jonah goes to war through a comical and audacious manipulation of the media which includes online rumoring, exploiting romantic myths of the mob, and orchestrating a union-backed pseudo-vigil after Vanni is arrested. To pull off these stunts, he enlists the help of his grandfather's Prohibition-era cronies, pimply-faced hackers, a disgruntled Secret Service agent, a cagey Washington lobbyist, a slick Philadelphia publicist, and a street-fighting rabbi.
Money Wanders is a wild and uproarious tour of spin and media manipulation from the lobbied halls of Congress to the dilapidated boardwalk of Atlantic City.
So Jonah goes to war through a comical and audacious manipulation of the media which includes online rumoring, exploiting romantic myths of the mob, and orchestrating a union-backed pseudo-vigil after Vanni is arrested. To pull off these stunts, he enlists the help of his grandfather's Prohibition-era cronies, pimply-faced hackers, a disgruntled Secret Service agent, a cagey Washington lobbyist, a slick Philadelphia publicist, and a street-fighting rabbi.
Money Wanders is a wild and uproarious tour of spin and media manipulation from the lobbied halls of Congress to the dilapidated boardwalk of Atlantic City.
Apie autorių
Eric Dezenhall is the co-founder of Nichols-Dezenhall Communications Management Group, one of the nation's leading crisis management firms, and is the author of Nail 'Em! Confronting High Profile Attacks on Celebrities and Businesses (Prometheus Books, 1999). He lives in Bethesda, MD. Money Wanders is his first novel.
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