This Element is an excerpt from The Truth About the New Rules of Business Writing (ISBN: 9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats.
Decide what to say, why you’re saying it, and how to say it--so you get the best results, every time!
Everything you write reflects you. E-mails are often kicked upstairs, and as some politicians and business leaders have learned the hard way, they’re indelible. Even in the digital age, you need to plan--and here’s a step-by-step system that works for just about anything you write.
Natalie Canavor’s publications, articles, Web sites, and scripts have won international recognition. She successfully launched four monthly national magazines for business and professional audiences and directed all communications for New York State’s largest educational agency, where she supervised hundreds of publications and advised leaders on PR strategy. Her journalism credits include numerous features for The New York Times and Newsday. Canavor serves with the Consulting Group of Adelphi University’s Long Island Center for Nonprofit Leadership. Claire Meirowitz, an award-winning author, has served as project manager and copy editor for leading business, technology, and educational publications ranging from InformationWeek and InternetWeek to Office World News and EdTech for Higher Education; and for publishers including Forbes, The Wall Street Journal, CMP Media LLC, Ziff-Davis Media, Interex, and United Technical Publications. She has managed projects and edited materials for IBM, Microsoft, HP, Intel, Cisco Systems, Computer Associates, Kodak, Merant, MOCA, and Qwest Communications.