Our Own Worst Enemy as Protector of Ourselves: Stereotypes, Schemas, and Typifications as Integral Elements in the Persuasive Process
Feb 2010 · Bloomsbury Publishing PLC
Ebook
188
Pages
About this ebook
Much communication today argues a point. An argument, by definition, involves an attack and a counterattack not only using logic, but also incorporating non-logical feelings, attitudes, beliefs, and values. Much of the non-logical element in our argument taps the reservoir of unconscious understandings, feelings, expectations, and values that we have coded and stored in our unconscious minds in the form of stereotypes, schemas, and typifications.
Our internal packets of stored values and beliefs may constitute our own worst enemy as they militate against creative thought and forward-looking change. At the same time, they may provide solace for our inner being and provide a framework for developing persuasive campaigns to further our interests.
The book takes us through the persuasive process, particularly as it is used in terrorist persuasive settings and as it has been used in some of the major propaganda battles of the twentieth and twenty-first centuries.
Our internal packets of stored values and beliefs may constitute our own worst enemy as they militate against creative thought and forward-looking change. At the same time, they may provide solace for our inner being and provide a framework for developing persuasive campaigns to further our interests.
The book takes us through the persuasive process, particularly as it is used in terrorist persuasive settings and as it has been used in some of the major propaganda battles of the twentieth and twenty-first centuries.
About the author
Byron B. Renz, Ph.D., Wayne State University, has served as a major-market broadcaster and a university professor of mass communication. He has also held Fulbright lectureships at the University of Latvia and Rigas Stradina University in Riga and at Belarusian State University in Minsk. Dr. Renz's current research interests focus on the interrelationship of media and society and include persuasive and expository writing.
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
