Digitalization Concepts - Case Studies: AI-Artificial Intelligence, ChatGPT, Urban Manufacturing, Space Tourism, Self-Service-Checkouts, Omnichannel, Hyperpersonalization, Social-Media

ยท BoD โ€“ Books on Demand
Ebook
336
Pages

About this ebook

In this book, current digital trends have been described. This book is particularly suitable for group work within lectures on digitalisation.

About the author

Prof. Dr. oec. Dr. phil. Dr. habil. Patrick SIEGFRIED MBA is a professor and programme director for the Master's programme in Food Economy at Trier University of Applied Sciences. He is also a visiting professor at MATE University in Budapest for Entrepreneurship and a lecturer at DHBW-Mannheim.

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