Ron Martin is Professor of Economic Geography at the University of Cambridge, Professorial Fellow of St Catharine’s College, Cambridge, and Fellow of the Cambridge-MIT Institute. He has published more than 20 books including Geographies of Labour Market Inequality (2003)and more than 150 articles on regional economic growth, the geography of finance, labour geography, and the geographies of state policy.
Corinne Nativel is Research Fellow in the Department of Geography and Geomatics at the University of Glasgow. Her work centres on welfare restructuring, labour market and social policy with a special focus on youth and gender. She has published several books and articles including Economic Transition, Unemployment and Active Labour Market Policy (2004).
Over the past decade the ‘cluster model’ has been seized on as a tool for promoting competitiveness, innovation and growth on local, regional and national scales. However, despite its popularity there is much about it that is problematic, and in some respects the rush to employ ‘cluster ideas’ has run ahead of many fundamental conceptual, theoretical and empirical questions.
Addressing key questions on the nature, use and effectiveness of cluster models, Clusters and Regional Development provides the missing thorough theoretical and empirical evaluation.
The Globalization of Advertising draws upon previously unpublished research to unpack the contemporary structure, spatial organization and city geographies of global advertising agencies. The book demonstrates how teamwork in contemporary advertising agencies, intra-organizational power relations and the distribution of organizational capabilities all define how global agencies operate as transnationally integrated organizations. This in turn allows understanding to be developed of the role of the offices of global agencies located in the three case study cities, Detroit, Los Angeles and New York. The role of these three cities as preeminent markets for advertising in the USA is shown to have changed radically over recent years, experiencing both growth and decline in employment as a result of their position in global networks of advertising work; networks that operate in the context of a changing US economy and the rise of new and emerging centres of advertising in Asia and South America.
This book offers a cutting edge overview of recent and current trends in the globalization of advertising and new insights into the way global advertising agencies operate in and through world cities. It will be a valuable resource for researchers and students studying Geography, Management and Sociology.