Presto Sketching: The Magic of Simple Drawing for Brilliant Product Thinking and Design

Ben Crothers

2017 оны 10-р сар · "O'Reilly Media, Inc."

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Do you feel like your thoughts, ideas, and plans are being suffocated by a constant onslaught of information? Do you want to get those great ideas out of your head, onto the whiteboard and into everyone else’s heads, but find it hard to start? No matter what level of sketching you think you have, Presto Sketching will help you lift your game in visual thinking and visual communication.

In this practical workbook, Ben Crothers provides loads of tips, templates, and exercises that help you develop your visual vocabulary and sketching skills to clearly express and communicate your ideas. Learn techniques like product sketching, storyboarding, journey mapping, and conceptual illustration. Dive into how to use a visual metaphor (with a library of 101 visual metaphors), as well as tips for capturing and sharing your sketches digitally, and developing your own style.

Designers, product managers, trainers, and entrepreneurs will learn better ways to explore problems, explain concepts, and come up with well-defined ideas - and have fun doing it.

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Ben Crothers is a design strategist with an infectious passion for sketching, and helping others unlock their powers of creativity, problem-solving and synthesis through sketching. Even before discovering design, he used to moonlight as a cartoonist for the Australian Army and published a book of comics (STAND EASY: The Best of Ben) in 1994. Since then, he has helped loads of organizations design, build and launch websites, digital products, and services, always keeping a keen eye on uniting pixels with people in the best ways possible. Ben is also in demand for strategic workshop facilitation, graphic recording, and his classes on sketching and facilitation skills.