Author's biography:
Juan Moises de la Serna, is a Doctor of Psychology (PsyD), he took a Master in Neuroscience and biology of behavior (MSc), and a specialization course in clinical hypnosis. He was recognized by the International Biographical Center in Cambridge, U.K., as one of the best 100 healthcare professionals in the world in 2010. He has worked as a professor in different national and international universities. He is also a science communicator that has participated in congresses, academic workshops, and seminars; he is a collaborator with several newspapers, digital media, and radio broadcasts; he is the author of the blog Cátedra Abierta de Psicología y Neurociencias, and seventeen books on a variety of topics. He currently conducts his research work in the field of Big Data, as applied to health, for which he uses data collected from India, EE.UU., and Canada, among other countries. Additionally, he provides consulting services on psychological aspects to technology Startups designed to help people achieve personal well-being.