关于此电子书
Table of Contents
I. FUNDAMENTALS
1. Creativity as a Unique Human Ability
2. Definition of Creativity
3. Mental Processes Behind Creativity
II. KEY COMPONENTS
4. Imagination - The Engine of Creativity
5. Association of Ideas - Connecting the Seemingly Unrelated
6. Creative Problem Solving
7. Decision Making in the Creative Process
III. ENVIRONMENTAL FACTORS
8. Influence of the Environment on Creativity
9. Work Environment That Encourages Creativity
10. Education and Training for the Development of Creativity
11. Motivation and Passion as Drivers of Creativity
IV. ADVANCED THEORIES AND CONCEPTS
12. Csikszentmihalyi 's Flow Theory
13. State of Flow and Its Relationship with Creativity
14. Amabile 's Theory of Creativity
15. The Role of the Work Environment in Creativity
16. Autonomy, Resources and Support in the Creative Process
17. Intrinsic Motivation and Positive Feedback
V. DEMONSTRATIONS
18. Manifestation of Creativity in Art
19. Creativity in Painting and Sculpture
20. Creativity Through Music and Dance
21. Literary Creativity - Writers and Poets
22. Creativity in Science and Technology
23. Creative Scientists and Engineers
24. Innovation and Advances Through Creativity
25. Creativity in Business and Entrepreneurship
26. Generation of Ideas and Innovative Strategies
27. Creativity in Marketing Strategy
28. Creativity in Education
29. Encouraging Creative Thinking in Students
30. Therapeutic Applications of Creativity
