Public Opinion: Measuring the American Mind, Edition 4

Barbara A. Bardes · Robert W. Oldendick

Mas 2012 · Rowman & Littlefield Publishers

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The new edition of this popular textbook provides a comprehensive, accessible introduction to public opinion in the United States and describes how public opinion data are collected, how they are used, and the role they play in the U.S. political system. Bardes and Oldendick introduce students to the history of polling and explain the factors a good consumer of polls should know in order to evaluate public opinion data. Public Opinion: Measuring the American Mind is the only text to devote significant space to the history of polling, the use of polling in America today, and to explain the methods used for survey research. In addition, Bardes & Oldendick engage students by providing in-depth coverage of public opinion on issues—social welfare, gun control, death penalty, abortion, gay rights, civil rights, and foreign policy—over time and with an analysis of group differences for each subject. This lively, engaging text combines a comprehensive grounding in the nuts and bolts of the field with up-to-date, real-world examples.

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Barbara A. Bardes is professor emeritus of political science at the University of Cincinnati. She is the author of American Government and Politics Today and Declarations of Independence.

Robert W. Oldendick is professor of political science at the University of South Carolina. He is also the director of the South Carolina State Survey, a biannual survey of the state’s residents designed to gauge public opinion on a variety of policy issues facing South Carolina.