About this ebook
Alternative medicine is a fifty billion dollar per year industry. But is it all nonsense? The Whole Story rounds up the latest evidence on the placebo effect, the randomized control trial, personalized genetic medicine, acupuncture, homeopathy, osteopathy and more. It reaches a provocative conclusion: alternative therapies' whole-body approach might be just what medicine really needs right now to help crack the tough, chronic conditions seemingly untouched by the revolutions of surgery, antiseptics, antibiotics, vaccines and molecular biology.
About the author
ROBERTA BIVENS is a Research Associate in the Wellcome Unit for the History of Medicine at the Centre for the History of Science, Technology and Medicine, University of Manchester, where she continues to research cross-cultural medical practices in Twentieth-century Britain.
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