Calling for a passionate overhaul of how Christians see and interact with individuals outside the church, Alvin Reid demonstrates a clear understanding of the distinction between the changeless basics of the faith and negotiable traditions, programs, and artifacts. He examines the causes behind the loss of America's Christian identity and the resulting failure of the American church to understand and utilize the New Testament pattern of penetrating an indifferent culture with the gospel. Reid offers proven strategies for touching people who desperately need to be confronted with life-changing Christianity.