The Metadata Handbook shows how metadata works, enhancing findability, discoverability, and, of course, book sales. It introduces industry standards (think ONIX!) and best practices, and outlines the essential components for successful metadata creation and distribution. This handbook is a must for every publisher, both for print books and for ebooks.
The new second edition is fully updated and expanded to include the most recent information on metadata standards, practices, and use in the publishing industry.
Renée Register specializes in the development of metadata management practices to optimize content discovery, internal operations, and business intelligence. Her company, DataCurate, is focused on products and services to help publishing professionals meet the information demands of the 21st century marketplace.
Thad McIlroy is an electronic publishing analyst and author based in San Francisco and in Vancouver, BC. His site, The Future of Publishing, is the most thorough exploration of where publishing is headed. McIlroy provides consulting services to publishing and media companies, design and advertising agencies, as well as the full range of vendors serving the publishing industry.