Loose-leaf Version for Media Essentials: A Brief Introduction, Edition 3

·
· Macmillan Higher Education
Ebook
624
Pages

About this ebook

Media Essentials focuses on the most pivotal aspects of mass communication, and its new edition is more effective than ever at helping students understand the everchanging mass-media landscape. It features new Media Convergence and Media Literacy boxes plus specific, detailed case studies; a newly integrated chapter on the history of journalism; and an expanded program of video clips on LaunchPad that drive home the book's approach to media literacy and analysis.

About the author

Richard Campbell, director of the journalism program at Miami University, is the author of "60 Minutes" and the News: A Mythology for Middle America (1991) and coauthor of Cracked Coverage: Television News, the Anti-Cocaine Crusade, and the Reagan Legacy (1994). He has written for numerous publications, including Columbia Journalism Review, Journal of Communication, and Media Studies Journal, and he is on the editorial boards of Critical Studies in Mass Communication and Television Quarterly. He holds a Ph.D. from Northwestern University."

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