Called the “father of framing” by The New York Times, Lakoff explains how framing is about ideas—ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public.
The ALL NEW Don’t Think of an Elephant! picks up where the original book left off—delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more.
In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country—one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens’ well-being and freedom.
A charmer and a bully, Winston Churchill was driven by a belief that the English were a superior race, whose goals went beyond individual interests to offer an enduring good to the entire world. No better example exists than Churchill's resolve to stand alone against a more powerful Hitler in 1940 while the world's democracies fell to their knees. But there is also the Churchill who frequently inveighed against human rights, nationalism, and constitutional progress—the imperialist who could celebrate racism and believed India was unsuited to democracy. Drawing on newly released documents and an uncanny ability to separate the facts from the overblown reputation (by mid-career Churchill had become a global brand), Richard Toye provides the first comprehensive analysis of Churchill's relationship with the empire.
Instead of locating Churchill's position on a simple left/right spectrum, Toye demonstrates how the statesman evolved and challenges the reader to understand his need to reconcile the demands of conscience with those of political conformity.