Marketing Destinations and Venues for Conferences, Conventions and Business Events
Rob Davidson · Tony Rogers
May 2012 · Routledge
5.0star
1 review
Ebook
296
Pages
About this ebook
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:
* Trends and issues in destination and venue marketing
* Strategic marketing planning, ROI and strategy evaluation
* Destination and venue selling strategies
* Future challenges, opportunities and supply-side developments
* Trends and issues in destination and venue marketing
* Strategic marketing planning, ROI and strategy evaluation
* Destination and venue selling strategies
* Future challenges, opportunities and supply-side developments
Ratings and reviews
5.0
1 review
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