This milestone in the self-help movement reveals the secrets to making your products and services irresistible to customers and clients. Robert Collier explains how to appeal to the basic elements of human nature ā including love, pride, duty, and self-indulgence ā to reach and motivate any audience. Learn how to:
ā¢ Control the genie of your mind, the subconscious
ā¢ Recognize your ambitions and harness your desires
ā¢ Visualize your goals
ā¢ Develop faith in yourself
ā¢ Cultivate your creative imagination
ā¢ Strengthen your willpower
ā¢ Overcome daily challenges
Real-life success stories illustrate the power of these strategies and their essential advice for sales, advertising, and copywriting professionals.