Nonprofit Marketing and Fundraising
provides a concise introduction to the latest research in the nonprofit marketing and fundraising field, reviews current controversies, outlines the major theories and models of fundraising, and presents suggestions for future research. The text guides the reader through the myriad of research undertaken on nonprofit marketing and fundraising, summarises important findings and key thinking on fundraising strategies and processes, offers conceptual insights into emerging themes and emphasises recent advancements in digital fundraising.Chapters within the book cover, inter alia:
This shortform book provides a useful overview for advanced students and scholars moving into the field.
Dr Roger Bennett is a Professor of Marketing at Kingston Business School. His main research interests lie in the fields of nonprofit marketing and advertising. Roger is the author of many books and numerous journal articles in the fields of business management and marketing.