Johnson is a writer & teacher. He was born at Westline, Arkansas. He published his first story when he was 17 years old. He claims credit for numerous academic publications.
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:A new preface by the authors: Help! My Ocean Is Turning RedUpdates on all cases and examples in the book, bringing their stories up to the present timeTwo new chapters and an expanded third one — Alignment, Renewal, and Red Ocean Traps — that address the most pressing questions readers have asked over the past 10 years
A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.
To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you’ll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
The CISSP certification is the most prestigious, globally-recognized, vendor neutral exam for information security professionals. Over 100,000 professionals are certified worldwide, with many more joining their ranks. This new third edition is aligned to cover all of the material in the most current version of the exam’s Common Body of Knowledge. All domains are covered as completely and concisely as possible, giving users the best possible chance of acing the exam.Completely updated for the most current version of the exam’s Common Body of KnowledgeProvides the only guide you need for last-minute studyingAnswers the toughest questions and highlights core topicsStreamlined for maximum efficiency of study, making it ideal for professionals updating their certification or for those taking the test for the first time