Johnson is a writer & teacher. He was born at Westline, Arkansas. He published his first story when he was 17 years old. He claims credit for numerous academic publications.
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:A new preface by the authors: Help! My Ocean Is Turning RedUpdates on all cases and examples in the book, bringing their stories up to the present timeTwo new chapters and an expanded third one — Alignment, Renewal, and Red Ocean Traps — that address the most pressing questions readers have asked over the past 10 years
A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.
To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you’ll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
Excel Basics In 30 Minutes, 2nd Edition is written in plain English, with lots of step-by-step instructions and screenshots that demonstrate exactly what to do. This MS Excel tutorial references Excel 2016, but most of the step-by-step instructions apply to earlier versions of MS Excel released as part of the Microsoft Office and Office 365 suites, including Excel 2013 and Excel 2010. If you don't own Excel, the book explains how to use two free online spreadsheets programs: Excel Online and Google Sheets (part of the Google Drive online office suite). The book also covers the Excel mobile apps: Excel for Android and Excel for iOS.
Topics in this top-selling Excel book include:
* Excel screen layout, cells, and terminology
* Excel 2016 vs. Excel Online vs. Google Sheets
* Basic Excel formatting
* Excel formulas and functions
* How to make charts in Excel
* Sorting and filtering
* Collaboration and sharing
* Exporting PDF, CSV, and other forms
* Printing tips
* Excel import and export formats (PDF, .CSV, .TSV, text, etc.)
This is not an Excel bible, but rather a basic Excel tutorial and reference that answers the core questions that any new Excel user will have:
* What is a spreadsheet?
* What are cells?
* What is the button with the Greek letter for?
* How can Excel spreadsheets create basic financial projections?
* How can certain data in a worksheet be highlighted?
* How can data be alphabetized or ranked?
* How to edit a chart in Excel
* How to print an Excel spreadsheet without cutting off columns
The second edition is up-to-date with new instructions and high-resolution screenshots of Excel 2016, Excel Online, and the new Google Sheets. It includes new sections about collaboration, OneDrive, and other features.
Here are some real reader reviews of Excel Basics In 30 Minutes:
“Fast and easy, this book is everything it claims to be. The material presented is very basic but it is also incredibly accessible with step-by- step screenshots and a friendly tone more like a friend or co-worker explaining how to use Excel than a technical manual.”
"One thing I particularly liked about 'Excel Basics in 30 minutes' is that it covers BOTH the MS Excel basics and the Google version basics. Explaining anything this intricate in 30 minutes is a challenge. (Can it be read in 30 minutes? Yes, I could do it, but I am not a typical user, I did not need to stop and practice the examples.) I was impressed that the book does go into some of the ‘meat’ of Excel while still being a book that someone with NO previous exposure to a spreadsheet can grasp.”
Excel Basics In 30 Minutes, 2nd Edition is authored by Ian Lamont, an award-winning technology writer and author of Google Drive & Docs In 30 Minutes, Twitter In 30 Minutes, and Dropbox In 30 Minutes.
The math, formulas, and problems associated with corporate finance can be daunting to the uninitiated. Corporate Finance For Dummies introduces you to the practices of determining an operating budget, calculating future cash flow, and scenario analysis in a friendly, un-intimidating way that makes comprehension easy.
Corporate Finance For Dummies covers everything you'll encounter in a course on corporate finance, including accounting statements, cash flow, raising and managing capital, choosing investments; managing risk; determining dividends; mergers and acquisitions; and valuation.Serves as an excellent resource to supplement coursework related to corporate finance Gives you the tools and advice you need to understand corporate finance principles and strategies Provides information on the risks and rewards associated with corporate finance and lending
With easy-to-understand explanations and examples, Corporate Finance For Dummies is a helpful study guide to accompany your coursework, explaining the tough stuff in a way you can understand.