Russell J. Kendzior, is the President of Traction Experts, Inc. and founder of the National Floor Safety Institute (NFSI- www.nfsi.org). Internationally recognized as the leading safety expert in slip, trip, and, fall accident prevention, Kendzior has been retained in over 400 slip, trip, and, fall lawsuits. He has expertise in cases involving ADA and OSHA violations; and is a leading researcher, educator, and expert consultant to the manufacturing, insurance, and safety industries. He is also the author of Falls Aren't Funny: America's Multi-Billion Dollar Slip-and-Fall Crisis (2010) and Slip-and-Fall Prevention Made Easy: A Comprehensive Guide to Preventing Accidents (1999).