As a first time leader, do you really understand why you should try to lead and not simply manage? Do you have what it takes? Do you know what people expect? Can you make it happen every day? With Get Ready To Lead you can as it demystifies leadership and offers you practical advice to help you as you first begin to think and then act like a successful leader.
This bookFocuses on leading, not managing as the core theme, but applies this to the more junior management levels within organizations. Translates a complex topic into an easy to follow guide, which avoids a sound-bite approach to leadership development and incorporates detailed discussions of how to do it in practice. Supports the reader continuously, through the provision of practical examples, exercises and clear action steps where appropriate, culminating in an end of book personal action plan.
First time leaders face the greatest leadership challenges on a day to day basis. Make sure you’re prepared for the demands expected and know how to work them to the best advantage with this ultimate "how to" management guide.
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.