Satish Shitut, Effective R.U.L.E. Satish is an avid golfer and a travel enthusiast. He comes from a middle-class background and has been involved in the travel & tourism Industry for over 40-plus years. Post his retirement he turned his passion for travel and golf into his business and has been busy for the last 10 years managing his venture mygolfcommune.com and continues to enjoy his love for golf and travel. When the pandemic-induced lockdown shut the doors on golf as well as travel, the writer in him used this free time to reflect on his wonderful journey of life so far and share the principles with all. This book is a product of those precious reflections, learnings, and experiences. He also had the privilege to be a witness to the life of his grandmother who lived 100 years of rich life in the most adverse circumstances to learn from, on how to enrich lives. The love shared by all in the family towards each other, encouragement from the well-wishers and friends has inspired him to share the easy to understand and follow process and the basic principles of life to make it effective as well as enjoyable. For him, it is yet another new beginning, as he himself now has become more conscious of the effectiveness of Respect, Understanding, Love and Evolve as basic founding principles of life to lead a balanced and effective life. Now there is a new vigor and enthusiasm in him to spread the message across and share the richness. Satish lives in Pune with his loving wife Anuradha. His mother Sandhya Shitut who also has just a decade more to live and hit a century lives with him. While his son Siddharth is married to Jui and has a loving child Arjun, his daughter Shraddha is engaged to Samir, both are settled in Europe and enjoying their lives.