A variety of methods are used to explore the videocassettes of the Democratic and Republican presidential candidates--Gary Bauer, Bill Bradley, George W. Bush, Steve Forbes, Al Gore, and John McCain--who released presidential primary meet the candidate videos during the 2000 race. Frame analysis, quantitative content analysis, and in-depth interviews with the producers of these videos were employed to provide answers to Parmelee's main research question: What function do candidate videos serve in presidential primary campaigns? Findings indicate that these videos, which can run from 5 to 20 minutes in length, serve a clear educational function to explain the candidates' stand on key policy issues. The videos--which are mailed to voters, journalists, and potential doners, and shown to Democratic and GOP faithful at party functions--also serve as fundraisers, surrogate speakers, and inoculators. But, while the videos share some common functions, each campaign targets its video to a slightly different audience based on the campaign's overall strategy. Of particular interest to scholars, students, and other researchers involved with American presidential politics and political communications.
When Jeff Weaver hopped in a car with Bernie Sanders in the summer of 1986, he had no idea the Vermont backroads would lead them all the way to the 2016 presidential campaign.
In How Bernie Won, Weaver shows how Bernie sparked a movement that would sweep America and inspire millions. He vowed not to run a negative campaign. He would focus on policies, not personalities. He would not be beholden to big money. He would actually make America work for ordinary people. Weaver also shows how they overcame significant challenges: A media that thrived on negative campaigns. A party controlled by insiders. And a political system dependent on big money. Weaver explains how Bernie beat them all and, in doing so, went from having little national name recognition when he entered to the race to being one of the most respected and well-known people in the world by its end—because, Weaver argues, Bernie won the race.
He moved the discussion from the concerns of the 1% to those of the 99%. He forced the Democrats to remember their populist roots. And he showed that an outsider with real ideas and ways to get them done could compete and win against the establishment’s hand-picked candidate.
From holding bags of “Bernie buttons” and picket-stick signs, to managing thousands of campaign workers, to looking ahead to 2020, Weaver chronicles the birth of a revolution that didn’t end in November 2016. It’s only just begun.
In The Latino Wave, award-winning journalist Jorge Ramos argues that the political party that can correctly understand the wants and needs of Hispanics will triumph at the polls. Ramos deftly clarifies these points, among many others, and explains why it's necessary to bridge the gap of misunderstanding that exists between Latinos and non-Latinos.
With insight from the nation's Latino political luminaries and interviews with Hispanics living across the United States, Ramos reveals who these New Americans really are—and what it means for the country.
Rules for Revolutionaries is a bold challenge to the political establishment and the “rules” that govern campaign strategy.
It tells the story of a breakthrough experiment conducted on the fringes of the Bernie Sanders presidential campaign: A technology-driven team empowered volunteers to build and manage the infrastructure to make seventy-five million calls, launch eight million text messages, and hold more than one-hundred thousand public meetings—in an effort to put Bernie Sanders’s insurgent campaign over the top.
Bond and Exley, digital iconoclasts who have been reshaping the way politics is practiced in America for two decades, have identified twenty-two rules of “Big Organizing” that can be used to drive social change movements of any kind. And they tell the inside story of one of the most amazing grassroots political campaigns ever run.
Fast-paced, provocative, and profound, Rules for Revolutionaries stands as a liberating challenge to the low expectations and small thinking that dominates too many advocacy, non-profit, and campaigning organizations—and points the way forward to a future where political revolution is truly possible.