MATTHEW DAVID is Senior Lecturer in Sociology at the University of Plymouth, UK. He has researched constructions of environmentalism, new electronic data service in education, and the effectiveness of internet challenges to rural social exclusion, and is the author of many articles, publishing in Sociological Research Online, the International Journal of Social Research Methodology, New Genetics and Society, Telematics and Informatics, Radical Philosophy, Current Sociology, and elsewhere.