'Searching for a Self' takes a deep dive into the question of identity formation from various perspectives; it is written in a reader-friendly accessible style and makes use of insightful quotations from seminal thinkers who have dealt with the topic. Split into two parts, the first “Theories of Identity,” offers evaluations of identity from semioticians, psychologists, sociologists and Marxists while the second, “Applications,” offers case studies on topics such as Russian identity, Donald Trump’s identity, fashion and identity, LGBTQIA+ identity, Orthodox Jewish identity, elite university education and identity, tattoos and identity, travel and identity, and politics and identity. Covering a wide array of subject areas, this book will be a valuable resource for undergraduate students taking courses in identity, sociology, psychology, cultural studies, and other related fields.
Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University. He is the author of more than one hundred articles and eighty books on media, communication, popular culture, semiotics, humor and tourism. He was a Fulbright Professor at the University of Milan in 1963, Visiting Professor at the Annenberg School for Communication at the University of Southern California in 1983-84, and has lectured in many foreign universities in countries such as Iran, China, Russia, Germany, France, Argentina, Laos, Mexico, Turkey and England.