Managing the Market
Cambridge International Diploma in Management Book 21 · Select Knowledge Limited
Ebook
134
Pages
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Eligible
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About this ebook
This title focuses on marketing and the customer, explaining why most organisations now tend to be customer led rather than sales- or production-orientated. Through describing, and explaining, all of the elements of the marketing mix, the module shows that marketing does not simply consist of promotion, and introduces you to various marketing-related theories and ways of thinking.
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