Small Business Marketing: Marketing for Small Business Owners

Robert Hastings

05/2011 · Businessman 101

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OVERVIEWMarketing remains one of the most important business disciplines and is a much needed business practise if you want to grow your business. So, how do you market and what is needed? Marketing is crucial to the growth of any business and witnessing the amount of marketing and promotions each day on any media form from TV to the Web is confusing as to what message works and why some of successful and others simply waste money.'Small Business Marketing' has been written with the small enterprise business person in focus and it offers an easy-to-understand review of marketing requirements including case examples of successful promotions, the fundamentals of marketing and how to apply a range of small investments which can gain a great return for any business.The fact remains that most successful businesses conduct extensive marketing as part of their growth requirements and that most coverted of all marketing processes in 'branding'This book discusses a range of marketing requirements from the '5 Ps' through to Web based marketing and how to create successful websites at a low cost.It discusses product and pricing as well as marketing strategy which can offer excellent value for investment.'Small Business Marketing' contains a range of ideas and everyday strategies that will offer value marketing at even the most basic level including networking, day to day use of your current IT process to market as well as tips to assist promotion in any business market.If you want to understand marketing for your business this is the book for you. 'A Guide to Successful Marketing in Small Business' is marketing for the small business owner made simple!