Designing Better UX

Smashing Magazine
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Even the most thought-out and best-planned user experience can get lost when attention to certain details falls short. To raise awareness for those little things that add up to an ideal user experience, we have put together "Designing Better UX".

The practical approaches for designing better UX cover mobile apps, adaptive systems, and multi-screen experiences. The eBook is packed with in-depth tips and tricks shared by experts from the industry. They consider the importance of straightforward yet personal microcopy, explore the strengths and weaknesses of infinite scrolling, and take a look at how well-crafted feedback loops can influence a user's behavior.

Once we decide to create a well-balanced experience, all of the covered aspects in this eBook have to be thoroughly considered, i.e. when is the user experience fostered and when is it curbed? If you've been looking for a valuable resource for your daily UX routine, you can now stop searching.


TABLE OF CONTENTS

- When You Shouldn't Use Fitt's Law To Measure User Experience

- Five Ways To Prevent Bad Microcopy

- Infinite Scrolling: Let's Get To The Bottom Of This

- Designing Great Feedback Loops

- Sketching For Better Mobile Experiences

- Converting Our Stories Into Multi-Screen Experiences

- Creating An Adaptive System To Enhance UX

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Additional Information

Publisher
Smashing Magazine
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Published on
Dec 31, 2013
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Pages
94
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ISBN
9783944540528
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Language
English
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Content Protection
This content is DRM free.
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Read Aloud
Available on Android devices
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 User research is an effective strategy to gain a deeper understanding of your target audience — a crucial step in order to choose efficient design solutions and build smart products. But what has to be considered when conducting user research? What methods have proven themselves in practice? And how do you finally integrate your findings into the design process? With this eBook, you will learn to take the guesswork out of your design decisions and base them on real-life experiences and user needs instead.


To get you started, we’ll consider various research methods and techniques, but we will also tackle the more practical aspects (and difficulties) which face-to-face research brings along. Learning to identify potential research partners and finding the right questions to ask during an interview thus is part of this eBook — as well as presenting your findings und using them to iterate on your products’ designs. If you feel that you and your team make a lot of decisions based on assumptions, then this eBook is your jump start into a more user-centered design process. Find the techniques that fit into your workflow and start to discover the actual problems — and unmet needs — of potential users firsthand.


TABLE OF CONTENTS:

- A Five-Step Process For Conducting User Research

- A Closer Look At Personas: What They Are And How They Work

- A Closer Look At Personas: A Guide To Developing The Right Ones

- All You Need To Know About Customer Journey Mapping

- Facing Your Fears: Approaching People For Research

- Considerations When Conducting User Research In Other Countries: A Brazilian Case Study

- How To Run User Tests At A Conference

HTML email has the reputation of being a particularly tough design medium. Buggy email clients stripping out your CSS or the spammy image that one-to-many emails not seldomly partake of, i.e. building compelling emails is quite a challenge for designers. With opening rates on mobile growing tremendously, things don't get any easier either. If you haven't ventured on the task yet or want to improve your existing email design skills, then this eBook offers the practical advice you need, whether you want to share your stories in a newsletter or aim at committing to email to market your product.

After taking a look at the current state of HTML email design, you'll get to grips with optimizing email for mobile, and learn to build your own modular email construction kit that you can draw on to cater for best results on desktop, web and mobile clients. We'll also explore handy tips to raise your email above inbox noise — with a friendly tone and engaging content (no dirty tricks here!) — and consider missteps that you should better avoid. Building HTML emails certainly does require some fiddling around, but it's defintely worth it. So, are you ready to take on the challenge?

TABLE OF CONTENTS:

• What 22 Billion Email Newsletters Tell Us About Designing For Email

• From Monitor To Mobile: Optimizing Email Newsletters With CSS

• Improve Your Email Workflow With Modular Design

• Size Matters: Balancing Line Length And Font Size In Responsive Web Design

• How To Raise Your Email Above Inbox Noise

• Designing The Words: Why Copy Is A Design Issue

• How To Use Email To Alienate Your Users

• Email Marketing For Mobile App Creators

• How To Create A Self-Paced Email Course

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Along the way, our expert authors will guide you through the vital steps of planning a successful e-commerce website and explore the design decisions that have to be considered in order to achieve a pleasant and compelling user experience. We’ll also take a deeper look into the peculiarities of mobile e-commerce usability and cover tips on designing a better checkout process. Reducing abandoned shopping carts is also one of the topics that we’ll dig into. With real-life examples and insights into a large-scale usability study that dissects some of the biggest e-commerce websites out there, this eBook will prove to be a valuable and practical source for all your e-commerce needs.


TABLE OF CONTENTS:

- How To Plan Your Next Mobile E-Commerce Website

- Exploring Ten Fundamental Aspects Of M-Commerce Usability

- An E-Commerce Study: Guidelines For Better Navigation And Categories

- The Current State Of E-Commerce Search

- Better Product Pages: Turn Visitors Into Customers

- Designing A Better Mobile Checkout Process

- Creating A Client-Side Shopping Cart

- Reducing Abandoned Shopping Carts In E-Commerce

 User research is an effective strategy to gain a deeper understanding of your target audience — a crucial step in order to choose efficient design solutions and build smart products. But what has to be considered when conducting user research? What methods have proven themselves in practice? And how do you finally integrate your findings into the design process? With this eBook, you will learn to take the guesswork out of your design decisions and base them on real-life experiences and user needs instead.


To get you started, we’ll consider various research methods and techniques, but we will also tackle the more practical aspects (and difficulties) which face-to-face research brings along. Learning to identify potential research partners and finding the right questions to ask during an interview thus is part of this eBook — as well as presenting your findings und using them to iterate on your products’ designs. If you feel that you and your team make a lot of decisions based on assumptions, then this eBook is your jump start into a more user-centered design process. Find the techniques that fit into your workflow and start to discover the actual problems — and unmet needs — of potential users firsthand.


TABLE OF CONTENTS:

- A Five-Step Process For Conducting User Research

- A Closer Look At Personas: What They Are And How They Work

- A Closer Look At Personas: A Guide To Developing The Right Ones

- All You Need To Know About Customer Journey Mapping

- Facing Your Fears: Approaching People For Research

- Considerations When Conducting User Research In Other Countries: A Brazilian Case Study

- How To Run User Tests At A Conference

With more and more people reaching out for their smartphones and tablets to shop online, mobile e-commerce is set to reach $86 billion by 2016 — a development that brings along entirely new demands on e-commerce websites. After our first e-commerce eBook was published four years ago, we wanted to take a fresh look at the challenges that crafting online shopping experiences bring along today, and equip you with the necessary know-how on how to deal with them effectively.

Along the way, our expert authors will guide you through the vital steps of planning a successful e-commerce website and explore the design decisions that have to be considered in order to achieve a pleasant and compelling user experience. We’ll also take a deeper look into the peculiarities of mobile e-commerce usability and cover tips on designing a better checkout process. Reducing abandoned shopping carts is also one of the topics that we’ll dig into. With real-life examples and insights into a large-scale usability study that dissects some of the biggest e-commerce websites out there, this eBook will prove to be a valuable and practical source for all your e-commerce needs.


TABLE OF CONTENTS:

- How To Plan Your Next Mobile E-Commerce Website

- Exploring Ten Fundamental Aspects Of M-Commerce Usability

- An E-Commerce Study: Guidelines For Better Navigation And Categories

- The Current State Of E-Commerce Search

- Better Product Pages: Turn Visitors Into Customers

- Designing A Better Mobile Checkout Process

- Creating A Client-Side Shopping Cart

- Reducing Abandoned Shopping Carts In E-Commerce

WordPress is without a doubt the most popular Web software among online publishers. But did you know that there are thousands of plugins and techniques available which you can use to extend WordPress well beyond its potential and transform your site into almost anything you can imagine?

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TABLE OF CONTENTS

- Building WordPress Themes You Can Sell
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- How To Create A WordPress Plugin
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