Split-Second Persuasion: The Ancient Art and New Science of Changing Minds
2011 оны 2-р сар · HMH ээс худалдаалагдав
5.0star
2 шүүмж
Электрон ном
304
Хуудас
Энэ электрон номын тухай
An “entertaining” look at the psychology and neuroscience behind the act of influencing others (Kirkus Reviews).
People try to persuade us every day. From the news to the Internet to coworkers and family, everyone and everything wants to influence our thoughts in some way. And in turn, we hope to persuade others. Understanding the dynamics of persuasion can help us to achieve our own goals—and resist being manipulated by those who don’t necessarily have our best interests at heart.
Psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, a method of influence that allows people to disarm skepticism, win arguments, and close deals. With a combination of astute methods and in-depth research in the fields of psychology and neuroscience, Dutton’s fascinating and provocative book:
“[Split-Second Persuasion] offers some powerful insights into the art and science of getting people to do what you want.” —New Scientist
People try to persuade us every day. From the news to the Internet to coworkers and family, everyone and everything wants to influence our thoughts in some way. And in turn, we hope to persuade others. Understanding the dynamics of persuasion can help us to achieve our own goals—and resist being manipulated by those who don’t necessarily have our best interests at heart.
Psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, a method of influence that allows people to disarm skepticism, win arguments, and close deals. With a combination of astute methods and in-depth research in the fields of psychology and neuroscience, Dutton’s fascinating and provocative book:
- Introduces the natural super-persuaders in our midst: Buddhist monks, magicians, advertisers, con men, hostage negotiators, and even psychopaths.
- Reveals which hidden pathways in the brain lead us to believe something even when we know it’s not true.
- Explains how group dynamics can make us more tolerant or deepen our extremism.
- Illuminates the five elements of SPICE (simplicity, perceived self-interest, incongruity, confidence, and empathy) for instantly effective persuasion.
“[Split-Second Persuasion] offers some powerful insights into the art and science of getting people to do what you want.” —New Scientist
Үнэлгээ, сэтгэгдэл
5.0
2 шүүмж
Зохиогчийн тухай
Kevin Dutton, PhD, is a psychologist and research fellow with the Faraday Institute of Science and Religion at Cambridge University. His work has been published in Scientific American, Journal of Experimental Psychology, and Cognition and Emotion, among others.
Энэ электрон номыг үнэлэх
Санал бодлоо хэлнэ үү.
Унших мэдээлэл
Ухаалаг утас болон таблет
Андройд болон iPad/iPhone-д Google Ном Унших аппыг суулгана уу. Үүнийг таны бүртгэлд автоматаар синк хийх бөгөөд та хүссэн газраасаа онлайн эсвэл офлайнаар унших боломжтой.
Зөөврийн болон ердийн компьютер
Та компьютерийн веб хөтчөөр Google Play-с авсан аудио номыг сонсох боломжтой.
eReaders болон бусад төхөөрөмжүүд
Kobo Цахим ном уншигч гэх мэт e-ink төхөөрөмжүүд дээр уншихын тулд та файлыг татаад төхөөрөмж рүүгээ дамжуулах шаардлагатай болно. Файлуудаа дэмжигддэг Цахим ном уншигч руу шилжүүлэхийн тулд Тусламжийн төвийн дэлгэрэнгүй зааварчилгааг дагана уу.
