Táto e‑kniha
An “entertaining” look at the psychology and neuroscience behind the act of influencing others (Kirkus Reviews).
People try to persuade us every day. From the news to the Internet to coworkers and family, everyone and everything wants to influence our thoughts in some way. And in turn, we hope to persuade others. Understanding the dynamics of persuasion can help us to achieve our own goals—and resist being manipulated by those who don’t necessarily have our best interests at heart.
Psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, a method of influence that allows people to disarm skepticism, win arguments, and close deals. With a combination of astute methods and in-depth research in the fields of psychology and neuroscience, Dutton’s fascinating and provocative book:
“[Split-Second Persuasion] offers some powerful insights into the art and science of getting people to do what you want.” —New Scientist
People try to persuade us every day. From the news to the Internet to coworkers and family, everyone and everything wants to influence our thoughts in some way. And in turn, we hope to persuade others. Understanding the dynamics of persuasion can help us to achieve our own goals—and resist being manipulated by those who don’t necessarily have our best interests at heart.
Psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, a method of influence that allows people to disarm skepticism, win arguments, and close deals. With a combination of astute methods and in-depth research in the fields of psychology and neuroscience, Dutton’s fascinating and provocative book:
- Introduces the natural super-persuaders in our midst: Buddhist monks, magicians, advertisers, con men, hostage negotiators, and even psychopaths.
- Reveals which hidden pathways in the brain lead us to believe something even when we know it’s not true.
- Explains how group dynamics can make us more tolerant or deepen our extremism.
- Illuminates the five elements of SPICE (simplicity, perceived self-interest, incongruity, confidence, and empathy) for instantly effective persuasion.
“[Split-Second Persuasion] offers some powerful insights into the art and science of getting people to do what you want.” —New Scientist
O autorovi
Kevin Dutton, PhD, is a psychologist and research fellow with the Faraday Institute of Science and Religion at Cambridge University. His work has been published in Scientific American, Journal of Experimental Psychology, and Cognition and Emotion, among others.
Ohodnoťte túto elektronickú knihu
Povedzte nám svoj názor.
Informácie o dostupnosti
Smartfóny a tablety
Nainštalujte si aplikáciu Knihy Google Play pre Android a iPad/iPhone. Automaticky sa synchronizuje s vaším účtom a umožňuje čítať online aj offline, nech už ste kdekoľvek.
Laptopy a počítače
Audioknihy zakúpené v službe Google Play môžete počúvať prostredníctvom webového prehliadača v počítači.
Čítačky elektronických kníh a ďalšie zariadenia
Ak chcete tento obsah čítať v zariadeniach využívajúcich elektronický atrament, ako sú čítačky e‑kníh Kobo, musíte stiahnuť príslušný súbor a preniesť ho do svojho zariadenia. Pri prenose súborov do podporovaných čítačiek e‑kníh postupujte podľa podrobných pokynov v centre pomoci.
