Student Workbook to Accompany Crisis Communications: A Casebook Approach, Edition 3

Kathleen Fearn-Banks

নভে ২০১২ · Routledge

এই ই-বুকের বিষয়ে

No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.

লেখক সম্পর্কে

Kathleen Fearn-Banks, a tenured associate professor, joined the faculty of the School of Communications, University of Washington (Seattle) in 1990 after more than 25 years in the communications profession. In addition to being a feature writer at the Los Angeles Times and a news-writer, producer, and reporter for a Los Angeles network affiliated television station, she also headed, for more than 20 years, nationwide publicity campaigns for NBC Television Network series, specials, and movies. She was also vice-president of development and public relations for the Neighbors of Watts, an entertainment industry non-profit which raised funds for daycare centers in underprivileged areas of Los Angeles.