โCindi has created, with her typical attention to details that matter, a contemporary forward-looking guide that organizations could use to evaluate existing or create a foundation for evolving business intelligence / analytics programs. The book touches on strategy, value, people, process, and technology, all of which must be considered for program success. Among other topics, the data, data warehousing, and ROI comments were spot on. The โtechnobabbleโ chapter was brilliant!โโBill Frank, Business Intelligence and Data Warehousing Program Manager, Johnson & Johnson
โIf you want to be an analytical competitor, youโve got to go well beyond business intelligence technology. Cindi Howson has wrapped up the needed advice on technology, organization, strategy, and even culture in a neat package. Itโs required reading for quantitatively oriented strategists and the technologists who support them.โโThomas H. Davenport, Presidentโs Distinguished Professor, Babson College and co-author, Competing on Analytics
โCindi has created an exceptional, authoritative description of the end-to-end business intelligence ecosystem. This is a great read for those who are just trying to better understand the business intelligence space, as well as for the seasoned BI practitioner.โโSully McConnell, Vice President, Business Intelligence and Information Management, Time Warner Cable
โCindiโs book succinctly yet completely lays out what it takes to deliver BI successfully. IT and business leaders will benefit from Cindiโs deep BI experience, which she shares through helpful, real-world definitions, frameworks, examples, and stories. This is a must-read for companies engaged in โ or considering โ BI.โโBarbara Wixom, PhD, Principal Research Scientist, MIT Sloan Center for Information Systems Research
Expanded to cover the latest advances in business intelligence such as big data, cloud, mobile, visual data discovery, and in-memory computing, this fully updated bestseller by BI guru Cindi Howson provides cutting-edge techniques to exploit BI for maximum value. Successful Business Intelligence: Unlock the Value of BI & Big Data, Second Edition describes best practices for an effective BI strategy. Find out how to:
Exclusive industry survey data and real-world case studies from Medtronic, Macyโs, 1-800 CONTACTS, The Dow Chemical Company, Netflix, Constant Contact, and other companies show successful BI initiatives in action.
From Moneyball to Nate Silver, BI and big data have permeated our cultural, political, and economic landscape. This timely, up-to-date guide reveals how to plan and deploy an agile, state-of-the-art BI solution that links insight to action and delivers a sustained competitive advantage.
Cindi Howson is the founder of BIScorecard, a website for in-depth BI product reviews, and has 20 years of BI and management reporting experience. She writes and blogs for Information Week, and is an instructor for The Data Warehousing Institute (TDWI). Howson was a manager at Deloitte & Touche and a BI standards leader for a Fortune 500 company. She has an MBA from Rice University. Howson is the author of SAP Business Objects BI 4.0: The Complete Reference.