BUILD YOUR TRIBE

Susanne Currid

Sep 2013 · Panoma Press

About this ebook

Most food and drink retailers market to the crowd. Smart restaurant, bar
and café businesses learn how to attract and build a tribe of raving
fans around their brand. In this thought-provoking book, Susanne Currid
introduces you to the concept of tribe-building and explains how you can
integrate this dynamic new strategy into your restaurant, bar or café
marketing plan. This book will also show you how to: engage with your
most valuable customers online, in venue and at events, create your
marketing dream team, identify the best social media channels for your
business, turbo-charge your marketing with the latest low-cost digital
marketing tools, successfully deliver your marketing plan by applying
the latest project management techniques, fill more tables and increase
sales in your venue and more.

About the author

Susanne Currid is a digital marketing strategist and coach who specialises in helping businesses to successfully engage with their customers through social media. She first fell in love with the digital world whilst producing award-winning CD-ROMs in the mid-90s. As the Internet revolution gathered pace, she established herself as a digital expert producing marketing initiatives for start-ups and big brands including Sony Music, Channel 4 and Cushman & Wakefield. In 2010, as Global Head of Online Marketing, Susanne was part of the team that helped Patersons Global Payroll win a raft of international business awards including T-Mobile Fast Growth Company of the Year. In 2011, Susanne founded The Loop Digital Communications Ltd where she now provides strategic social media consultancy and coaching to restaurant & bar operators and other fast-growth businesses. Susanne is based in London.