10-10-10: A Life-Transforming Idea

Suzy Welch

Apr 2009 · Sold by Simon and Schuster

About this ebook

Any choice you make -

any decision -

will benefit from

10-10-10.

We all want to lead a life of our own making. But in today's accelerated world, with its competing priorities, information overload, and confounding options, we can easily find ourselves steered by impulse, stress, or expedience. Are our decisions the right ones? Or are we being governed, time and time again, and against our best intentions, by the demands of the moment?

A transformative new approach to decision making, 10-10-10 is a tool for reclaiming your life at home, in love, and at work. The process is clear, straightforward, and transparent. In fact, when you're facing a dilemma, all it takes to begin are three questions: What are the consequences of my decision in 10 minutes?

In 10 months? And in 10 years?

Sound simple? Not quite. Recounting poignant stories from her own life and the lives of many other dedicated 10-10-10 users, Suzy Welch reveals how exploring the impact of our decisions in multiple time frames invariably surfaces our unconscious agendas, fears, needs, and desires -- and ultimately helps us identify and live according to our deepest goals and values.

10-10-10's applicability is uniquely broad. Whether it is used by college students or busy mothers or senior business executives, artists, government administrators, or entrepreneurs, 10-10-10 has shown its effectiveness in decisions large and small, routine and radical, consistently changing lives for the better.

Readers of O magazine discovered this pragmatic and innovative idea when Suzy Welch first introduced it in her column. Now, in this immensely useful and revelatory book, she fully explains the power of 10-10-10, a transformative idea that can replace chaos with consistency, guilt with joy, and confusion with clarity.

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About the author

Suzy Welch is a three-time bestselling author, noted CEO advisor, and Professor of Management Practice at Stern School of Business where she is also the Director of the NYU | Stern Initiative on Purpose and Flourishing. She serves as a Senior Advisor to the Brunswick Group, sits on the board of ANGI, is a regular contributor on CNBC and the Today show, and a frequent speaker and moderator at corporate events. She has a large family and lots of dogs and lives in New York.