Thierauf centers on leveraging a company's knowledge capital. Indeed, knowledge is power-the power to improve customer satisfaction, marketing and production methods, financial operations, and other functions. Thierauf shows how knowledge, when developed and renewed, can be applied to a company's functional areas and provide an important competitive advantage. By utilizing some form of internal and external computer networks and providing some type of knowledge discovery software that encapsulates usable knowledge, Thierauf shows how to create an infrastructure to capture knowledge, store it, improve it, clarify it, and disseminate it throughout the organization, then how to use it regularly. His book demonstrates clearly how knowledge management systems focus on making knowledge available to company employees in the right format, at the right time, and in the right place. The result is inevitably a higher order of intelligence in decision making, more so now than could ever have been possible in even the most recent past.
Another way of viewing OLAP is getting a typical company out of the custom-report-writing business and into the data-cube-server building business. An OLAP data structure can be thought of as a Rubik's Cube of data that users can twist and twirl in different ways to work through what-if and what-happened scenerios to get at the whys of the situation. Within an OLAP environment, the focus is on performing dictionary definition and maintenance as well as mapping flat files or relational columns to dimensions and measures. Although this may sound like a lot of work, managing one data cube is more efficient than writing a number of custom reports. Currently, some vendors provide administrative tools to get the data into the cubes in the first place, in the proper form, and on a regular basis. Hence, the job of managing data has been simplified for users.
Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of "customer intimacy" achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time.
Data Warehousing and Business Intelligence for e-Commerce is a practical exploration of the technological innovations through which traditional data warehousing is brought to bear on this and other less modest e-commerce applications, such as those at work in B2B, G2C, B2G, and B2E models. The authors examine the core technologies and commercial products in use today, providing a nuts-and-bolts understanding of how you can deploy customer and product data in ways that meet the unique requirements of the online marketplace-particularly if you are part of a brick-and-mortar company with specific online aspirations. In so doing, they build a powerful case for investment in and aggressive development of these approaches, which are likely to separate winners from losers as e-commerce grows and matures.
* Includes the latest from successful data warehousing consultants whose work has encouraged the field's new focus on e-commerce.
* Presents information that is written for both consultants and practitioners in companies of all sizes.
* Emphasizes the special needs and opportunities of traditional brick-and-mortar businesses that are going online or participating in B2B supply chains or e-marketplaces.
* Explains how long-standing assumptions about data warehousing have to be rethought in light of emerging business models that depend on customer intimacy.
* Provides advice on maintaining data quality and integrity in environments marked by extensive customer self-input.
* Advocates careful planning that will help both old economy and new economy companies develop long-lived and successful e-commerce strategies.
* Focuses on data warehousing for emerging e-commerce areas such as e-government and B2E environments.
This Guide to Software Development addresses the problem of how best to make such decisions, and what effect such decisions have on the software development life cycle (SDLC). Offering an integrated approach that includes important management and decision practices, this text/reference explains how to create successful automated solutions that fit user and customer needs, by mixing different SDLC methodologies. Guiding readers through the theory, and applying this to the realities of practice, the book offers essential advice on defining accurate business requirements, and managing change.
Topics and features: includes useful Appendices, a Glossary, suggestions for further reading, and chapter-ending problems and exercises; provides concrete examples and effective case studies; focuses on the skills and insights that distinguish successful software implementations; covers management issues as well as technical considerations, including how to deal with political and cultural realities in organizations; identifies many new alternatives for how to manage and model a system using sophisticated analysis tools and advanced management practices; emphasizes how and when professionals can best apply these tools and practices, and what benefits can be derived from their application; discusses searching for vendor solutions, and vendor contract considerations.
Suitable for students of introductory project management, or analysis and design, this practical guide/reference will also be of interest to practicing IT professionals and executives involved in managing software projects, in addition to business managers responsible for ERP-type projects.
The main feature of this book is that it addresses information systems and its application in manufacturing with a view to improving the competitive advantage. It offers fundamental understanding of information technology and underpinning principles, but also practical issues related to its implementation and operation. Additionally, the material is structured such that the reader is taken logically from basic principles to practical issues of information systems. Yet, chapters tend to be sufficiently independent making the text suitable for those with particular interest.
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