The 21 KEYS Of Success: Ridin’ With Rick

Kolie Crutcher · Rick Ross

Kolie Crutcher

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Award-winning, internationally-published and best-selling author Kolie Crutcher, provides never-before granted access to the unfiltered success principles of America's most infamous cocaine kingpin--Freeway Ricky Ross. In Ridin' With Rick: The 21 Keys of Success, Crutcher (also an electrical engineer) masterfully breaks down the 21 success principles he personally witnessed the former kingpin use, as they rode around L.A. to conduct business with Hollywood's elite executives, sports figures and celebrities.

After Ross' release from federal prison, Crutcher spent six months ridin' with, studying and documenting the practices of the ex-drug lord--who often made $2-3 million daily from the sale of crack cocaine in the 1980s. The 21 Keys uniquely reveals how the same principles that made millions of dollars in illegal cocaine money can be used to make millions of dollars legally in Hollywood and legitimate business! 

By way of chapters (keys) such as "Don't Front What You Can't Lose", "Make Your Name Carry Weight" and "Cocaine Love", Crutcher takes you along for the ride with Freeway Rick--as no one else can. So whether you are a street hustler on the corner, or a "legit" businessperson in the corner office, the 21 Keys work universally for all striving to overcome life's adversities and live the life you want. After Ridin' With Rick, you will understand how to turn failure into fame, poverty into plenty, and setbacks into success!

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KOLIE CRUTCHER is an internationally published, award-winning writer and publisher of GET MONEY Magazine. In addition to Ridin’ With Rick: The 21 Keys of Success, Kolie’s other books include Electric Living: The Powerful Life!, Electric Living 2: The Science Behind The Law of Attraction and Mechanism of Success: Attracting The Life You Want. Kolie can be contacted at www.koliecrutcher.com and is on social media @koliecrutcher.

RICK ROSS is best known for his role in the spread of crack cocaine in the 1980s. Despite being illiterate at the time, “Freeway Rick” masterminded and orchestrated a cocaine network that stretched from Los Angeles to all parts of the United States. Although initially sentenced to life in prison without the possibility of parole, Rick was released in 2009. Since then, Rick has involved himself with numerous legal business ventures, including books. In addition to Ridin’ With Rick: The 21 Keys of Success, Rick is the Los Angeles Times Bestselling author of Freeway Rick Ross: The Untold Autobiography (with Cathy Scott). Rick is on social media @freewayricky.