The Aftermath of Feminism: Gender, Culture and Social Change

Angela McRobbie

marras 2008 · SAGE

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In this trenchant inquiry into the state of feminism, Angela McRobbie breaks open the politics of sexual equality and ′affirmative feminism′ and sets down a new theory of gender power. Challenging the most basic assumptions of the ′end′ of feminism, this book argues that invidious forms of gender re-stabilisation are being re-established. Consumer and popular culture encroach on the terrain of so-called female freedom, appearing supportive of female success, yet tying women into new post-feminist neurotic dependencies. With a scathing critique of ′women′s empowerment′, McRobbie has developed a distinctive feminist analysis that she uses to examine socio-cultural phenomena embedded in contemporary women′s lives: from fashion photography and the television ′make-over′ genre to eating disorders, body anxiety and ′illegible rage′.

A turning point in feminist theory, The Aftermath of Feminism will set a new agenda for gender studies and cultural studies.

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Angela McRobbie is Professor of Communications at Goldsmiths College, London, and her recent books include: British Fashion Design (Routledge, 1998), In the Culture Society, (Routledge, 1999), and Feminism and Youth Culture: Second Edition (Palgrave, 2000)