Unlike the NFL, the American Football League featured wide open offenses and innovative coaching strategies, capturing a new generation of fans dedicated to the league and its players. The AFL aggressively pursued college stars--Heisman Trophy winner Billy Cannon in its inaugural season and Joe Namath in 1965. The eight teams signed a collective television agreement that split the money equally among the franchises, thus providing far more stability and balance than earlier start-up leagues. Based on interviews with owners, coaches, players, scouts, broadcasters and writers from the era, this is a colorful account of the AFL and its place in sports history.