Günther Friesinger is philosopher, artist, curator and producer. He is founder and head of the paraflows festival, chairman of the QDK - quarter for digital culture, general manager of monochrom, producer of the Arse Elektronika festival, the Roboexotica Festival and the KOMM.ST Festival. Friesinger teaches cultural management, production, social media, scenography & exhibition design at several universities in Austria, Germany and Switzerland. Jana Herwig is a researcher in the Vienna-based research project »Texture Matters. The Optical and Haptical in Media« and academic assistant at the Chair for Intermediality, Dept. of Theater, Film and Media Studies, University of Vienna.