The Idea of Identification

Gary C. Woodward

feb 2012 · State University of New York Press

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Illustrated with interesting examples drawn from politics and art, The Idea of Identification draws on classical social and rhetorical theories to establish a systematic framework for understanding the varieties and forms of identification. Woodward references a variety of contexts in contemporary life to explore the rhetorical conditions that create powerful and captivating moments. By invoking the influential ideas of Kenneth Burke, George Herbert Mead, Joshua Meyrowitz and others, he shows how the rhetorical process of identification is separate from psychological theories of identity construction. Woodward concludes with an argument that film theory has perhaps offered the most vivid descriptive categories for understanding the bonds of identification.

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Gary C. Woodward is Professor of Communication Studies at The College of New Jersey. He is the author of Perspectives on American Political Media; Persuasive Encounters: Case Studies in Constructive Confrontation; and coauthor (with Robert E. Denton Jr.) of Political Communication in America; and Persuasion and Influence in American Life.