The Luck Factor: The Scientific Study of the Lucky Mind

Richard Wiseman

Jan 2011 · Random House

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IS LUCK REAL?

Why do some people lead happy successful lives whilst other face repeated failure and sadness? Why do some find their perfect partner whilst others stagger from one broken relationship to the next? What enables some people to have successful careers whilst others find themselves trapped in jobs they detest? And can unlucky people do anything to improve their luck - and lives?

Ten years ago, Professor Richard Wiseman decided to search for the elusive luck factor by investigating the actual beliefs and experiences of lucky and unlucky people. The results reveal a radical new way of looking at luck: in many important ways, we make our own luck. If you think you're unlucky, that bad luck may be the direct result of you believing you're unlucky.

Wiseman identifies the four simple behavioural techniques that have been scientifically proven to help you attract good fortune. He then shows how you can use these methods to revolutionise every area of your life - including your relationships, personal finances and career.

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Professor Richard Wiseman began his working life as a professional magician before obtaining a first class honours degree in Psychology from University College London and a doctorate from the University of Edinburgh. He now heads a research unit based within the Psychology Department at the University of Hertfordshire. He has featured on hundreds of television science/factual programmes, including Horizon, Equinox, and World in Action. Wiseman has also made regular appearances on BBC1's Tomorrow's World, co-presented BBC1's Carol Vorderman's Out of This World series and was the resident psychologist on the BBC2 series Angus Deayton's Lying Game.