The Motivation to Actively Care: How You Can Make it Happen

E. Scott Geller · Bob Veazie

Αυγ 2017 · Morgan James Publishing

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This refreshing teaching/learning narrative, based on actual life events and research-supported principles, begins with the lead character (Joanne Cruse) losing her job as the Safety Director for a large manufacturing company. Subsequently, her former psychology professor, Dr. Pitz ("Doc"), invites her to try out for a position as leadership consultant with his firm, Make-A-Difference, Inc. (MAD) that helps companies cultivate a self-motivated and personally-engaged workforce. Throughout her probationary period, Joanne travels with the top consultant at MAD (Mickey Vasquez) to visit a number of organizations struggling with various occupational issues related to the human dynamics of self-motivation (i.e., working to accomplish an organization's milestone from a self-directed or self-accountability mindset). The interpersonal and group interactions Joanne experiences at diverse organizations, accompanied by Mickey’s professional coaching, reveal twenty practical and profound leadership lessons to nurture an actively caring for people work culture in which employees put forth their best efforts on behalf of their company's mission.

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E. Scott Geller, PhD, is an Alumni Distinguished Professor in the Department of Psychology at Virginia Tech. For 48 years, Professor Geller has taught and conducted research as a faculty member and Director of the Center for Applied Behavior Systems in the Department of Psychology. He has authored, edited or co-authored 37 books, 82 book chapters, 39 training programs, 259 magazine articles, and more than 300 research articles addressing the development and evaluation of behavior change interventions to improve quality of life on a large-scale. All of this scholarship reflects this mission of applied behavioral science, as does his most recent 700-page textbook: Applied Psychology: Actively Caring for People, published in 2016 by Cambridge University Press.