The Ridiculously Simple Guide to Google Analytics: The Absolute Beginners Guide to Google Analytics

Scott La Counte

ສ.ຫ. 2019 · Ridiculously Simple Books

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If you have a website, then you have probably already heard all about rate, exit rate, organic search traffic, and more. They’re nice words, but how do you use them to understand your visitors and get more?

Google Analytics is a powerful resource that can tell you the smallest details about your visitor traffic, but if you are asking yourself what it means or why it even matters, then you’re like most businesses. Analytics is so data heavy that you can be easily overwhelmed and lost.

If you are new to Analytics, or even have used it a few times, then this guide will help you understand what’s in front of your eyes. It won’t get into the weeds with professional tips better suited for professional marketers. It also won’t go into detail about advanced Analytics elements—the keyword here is Basics! The goal is to get you started quickly.

Ready to get started? Let’s go!

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Scott La Counte is a librarian and writer. His first book, Quiet, Please: Dispatches from a Public Librarian (Da Capo 2008) was the editor’s choice for the Chicago Tribune and a Discovery title for the Los Angeles Times; in 2011, he published the YA book The N00b Warriors, which became a #1 Amazon bestseller; his most recent book is #OrganicJesus: Finding Your Way to an Unprocessed, GMO-Free Christianity (Kregel 2016). 

He has written dozens of best-selling how-to guides on tech products.