MenтАЩs fashion, particularly the trends involving undergarments, was once reserved for the elite; today it has become democratised, clear proof of social progress.The aestheticism of the body so highly valued by the Greeks seems to have regained a prominent place in the masculine world. Mirroring the evolution of societyтАЩs values, the history of underwear also highlights the continuous, dancing exchange that exists between womenтАЩs styles and menтАЩs fashion. Undergarments are concealed, flaunted, stretched or shortened, establishing a game between yesterdayтАЩs illicit and todayтАЩs chic and thereby denouncing the sense of disgrace that these simple pieces of clothing used to betray. In this work, Shaun Cole endeavours to re-establish for the first time, through well-researched socio-economic analysis, the importance of menтАЩs underwear in the history of costume from ancient times to today. A reflection of technological progress, this study is full of surprises and powerful reflections on manтАЩs relationship with his body.