About this ebook
The 200+ page report gives detailed benchmarking data from more than 50 participating higher education distance learning programs. The report presents highly specific data on spending on various forms of marketing methods such as Facebook, Yahoo and Google ads, and ezine, magazine, newspaper, radio, billboard and television advertising, to mention a few. The report also gives detailed information on trends in revenues, tuition, financial aid, enrollment and other critical areas and issues for higher education distance learning program administrators. Coverage includes course development costs, use of new technologies, and efforts in assessment and tutoring. The data in the report is broken out by type of college, size of college, for public and private colleges, for-profit and non-profit colleges, by size of distance learning enrollment, and by the scope of the distance learning program itself, those that aim at both traditional and non-traditional learners, and those focused exclusively on the latter.
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