The Time Paradox: Using the New Psychology of Time to Your Advantage

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· Random House
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Every significant choice, every important decision we make, is determined by our perception of time. This is the most influential force in our lives, yet we are virtually unaware of it. In this fascinating book, the award-winning past president of the American Psychological Association, Philip Zimbardo, and his co-author, John Boyd, show how:

- the way you perceive time is as unique as your fingerprints
- these individual time perspectives shape your life, and the world around you
- you can change the way you perceive time, so you get the most out of every minute
- if you don't, the power of time in the modern world is so immense that it will take its toll on you

The Time Paradox is a highly readable, stimulating look at a subject that absorbs us all.

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Philip Zimbardo is Professor Emeritus of Psychology at Stanford University and has also taught at Yale, NYU and Columbia, and is past president of the American Psychological Association. He is renowned for his world-famous Stanford Prison Experiments, his studies on shyness and, more recently, for his breakthrough work on time. He also presented the award-winning video series Discovering Psychology. He lives in San Francisco but travels widely. See his website www.zimbardo.com

John Boyd received his doctorate in psychology from Stanford University, where he worked closely with Philip developing the Zimbardo Time Perspective Inventory. He is currently Research Manager at Google.

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