Salesforce.com For Dummies: Edition 4

Tom Wong · Liz Kao · Matt Kaufman

Sep 2010 · John Wiley & Sons

About this ebook

The ideal introductory reference on salesforce.com—now fully updated throughout!

As the global leader in on-demand customer relationship management (CRM), salesforce.com helps companies all over the world manage their sales, marketing, and customer service and support operations. Written by two salesforce.com insiders, this straightforward introduction clearly explains how to organize contacts, log activities with contacts, schedule business appointments, use forecasting tools to predict upcoming sales, make accurate projects based on past performance, and more.

• Walks you through the benefits and capabilities of the world’s most popular customer relationship management (CRM) software—salesforce.com
• Covers the latest enhancements to salesforce.com and explains how to choose the right edition of salesforce.com to suit your business needs
• Details how to personalize your system, manage accounts, develop contacts, manage activities, track products, calculate forecasts, drive demand, utilize service and support, and more
• Addresses extending salesforce.com beyond CRM as well as migrating and managing your data

Get started solving common sales, marketing, client, and customer service challenges with salesforce.com—and make your business a force to be reckoned with!

About the author

Tom Wong is Vice President, Dreamforce, Customer Marketing Programs, at Salesforce.com and a leading authority on CRM.

Liz Kao is a salesforce.com consultant and Software as a Service expert who advises companies on their CRM needs.

Matt Kaufman is CEO of MK Partners, a leader in salesforce.com consulting for the public sector and nonprofit organizations.