Universal Methods of Design, Expanded and Revised
ਇਸ ਈ-ਕਿਤਾਬ ਬਾਰੇ
The text and accompanying photos and graphics of this classic resource are delivered in a concise and accessible format perfect for designers, educators, and students. Information can be easily referenced and utilized by cross-disciplinary teams in nearly any design project.
This new, expanded edition includes a comprehensive index for referencing. Earlier chapters have been updated to include new information on digital design and software for A/B testing, content analysis, and territory maps. The addition of 25 chapters brings fresh relevance to the text with new and innovative design methods, such as subtraction and position maps, that have emerged since the first edition.
Universal Methods of Design distills each method down to its essence, in a format that helps design teams select and implement the most credible research methods suited to their design culture.
ਰੇਟਿੰਗਾਂ ਅਤੇ ਸਮੀਖਿਆਵਾਂ
ਲੇਖਕ ਬਾਰੇ
Bruce Hanington is a professor and head of the School of Design at Carnegie Mellon University in Pittsburgh, Pennsylvania. Prior to this, he was director of graduate studies, and program chair of industrial design. Bruce has dedicated his teaching and research to methods and practices for human centered design, with an emphasis on design ethnography, participatory design, and the meaning of form in context. In addition to working with industry partners through collaborative projects and executive education, his work has been published in Design Issues, The Design Journal, and Interactions, with chapters in Affective Sciences in Human Factors and Human-Computer Interaction and The Routledge Handbook of Sustainable Design.
Bella Martin is a Lead User Experience Researcher in Atlanta, Georgia. After contributing to award-winning design projects for Microsoft Research, the US Postal Service, GlaxoSmithKline, and Allstate Financial, she now invests much of her time working with organizations who are new to the methods of user-centered research, but eager to give their users a voice in the design process. Bella holds a Master of Design from Carnegie Mellon University, where she first began her ongoing work in visualizing user-centered research methods.
