The Green Collar Economy: How One Solution Can Fix Our Two Biggest Problems

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“Steadily—by redefining green—Jones is making sure that our planet and our people will not just survive but also thrive in a clean-energy economy.”
—Leonardo DiCaprio

A New York Times bestseller, The Green Collar Economy by award-winning human rights activist and environmental leader Van Jones delivers a much-needed economic and environmental solution to today’s two most critical problems. With a revised introduction and new afterword by the author—a man who counsels President Barack Obama on environmental policy—The Green Collar Economy and Jones have been highly praised by a multitude of leaders and legislators, including Al Gore, Senator Tom Daschle, and Speaker of the House Nancy Pelosi. Van Jones was named one of “The World’s 100 Most Influential People of 2009” by Time magazine, and with The Green Collar Economy he offers a wise, necessary, and eminently achievable plan for saving the earth and rescuing working class Americans.

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About the author

Van Jones is the founder and former president of Green For All. In March of 2009, he became the special advisor for Green Jobs at the White House Council on Environmental Quality. Van Jones lives in the Washington D.C. area with his wife and two sons.

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Additional Information

Publisher
Harper Collins
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Published on
Oct 6, 2009
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Pages
272
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ISBN
9780061981944
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Features
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Language
English
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Genres
Business & Economics / Green Business
Nature / Environmental Conservation & Protection
Social Science / General
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Content Protection
This content is DRM protected.
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Eligible for Family Library

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NEW YORK TIMES BESTSELLER • A passionate manifesto that exposes hypocrisy on both sides of the political divide and points a way out of the tribalism that is tearing America apart—from the CNN host hailed as “a star of the 2016 campaign” (The New York Times), now seen on The Van Jones Show

Van Jones burst into the American consciousness during the 2016 presidential campaign with an unscripted, truth-telling style and an already established history of bridge-building across party lines. His election night commentary, during which he coined the term “whitelash,” became a viral sensation. A longtime progressive activist with deep roots in the conservative South, Jones has made it his mission to challenge voters and viewers to stand in one another’s shoes and disagree constructively.

In Beyond the Messy Truth, he offers a blueprint for transforming our collective anxiety into meaningful change. Jones urges both parties to abandon the politics of accusation. He issues a stirring call for a new “bipartisanship from below,” pointing us toward practical answers to problems that affect us all regardless of region or ideology. He wants to tackle rural and inner-city poverty, unemployment, addiction, unfair incarceration, and the devastating effects of the pollution-based economy on both coal country and our urban centers. Along the way, Jones shares memories from his decades of activism on behalf of working people, inspiring stories of ordinary citizens who became champions of their communities, and little-known examples of cooperation in the midst of partisan conflict. In his quest for positive solutions, Van Jones encourages us to set fire to our old ways of thinking about politics and come together to help those most in need.

Includes an invaluable resource of contacts, books, media, and organizations for bipartisan bridge-building and problem solving.

“Van Jones is a light in the darkness when we need it most. In the tradition of the great bridge builders of our past, Van’s love for this country and all its people shines through.”—Cory Booker, U.S. senator, New Jersey

“Van Jones’s voice has become an integral part of our national political debate. He is one of the most provocative and interesting political figures in the country.”—Bernie Sanders, U.S. senator, Vermont
There are twenty million acres of lawns in North America. In their current form, these unproductive expanses of grass represent a significant financial and environmental cost. However, viewed through a different lens, they can also be seen as a tremendous source of opportunity. Access to land is a major barrier for many people who want to enter the agricultural sector, and urban and suburban yards have huge potential for would-be farmers wanting to become part of this growing movement.

The Urban Farmer is a comprehensive, hands-on, practical manual to help you learn the techniques and business strategies you need to make a good living growing high-yield, high-value crops right in your own backyard (or someone else's). Major benefits include:

Low capital investment and overhead costs Reduced need for expensive infrastructure Easy access to markets

Growing food in the city means that fresh crops may travel only a few blocks from field to table, making this innovative approach the next logical step in the local food movement. Based on a scalable, easily reproduced business model, The Urban Farmer is your complete guide to minimizing risk and maximizing profit by using intensive production in small leased or borrowed spaces.

Curtis Stone is the owner/operator of Green City Acres, a commercial urban farm growing vegetables for farmers markets, restaurants, and retail outlets. During his slower months, Curtis works as a public speaker, teacher, and consultant, sharing his story to inspire a new generation of farmers.

In Rebuild the Dream, green economy pioneer Van Jones reflects on his journey from grassroots outsider to White House insider. For the first time, he shares intimate details of his time in government – and reveals why he chose to resign his post as a special advisor to the Obama White House.Jones puts his hard-won lessons to good use, proposing a powerful game plan to restore hope, fix our democracy and renew the American Dream. The American Dream means different things to people, but the center of gravity is always the same: an ordinary person—who was not born with great wealth, but who is willing to work hard and play by the rules—should be able to find employment, live in a good community, make progress financially, retire with dignity, and give his or her children a better life. That dream is fading. On Main Street, too many people are working harder than ever – while falling further behind. They play by the rules, but cannot succeed. At the same time, other Americans, including the worst of Wall Street, break every rule, but cannot fail – because someone has already decided that they are “too big” to fail. The American Dream has been turned upside down and inside out. It is time to set things right. As the first Obama administration official to write a book about his experiences, Jones offers a unique perspective. In explaining why the 2008 “hope” bubble burst, he unveils the seven biggest mistakes made by the White House and its supporters. He explores the origin and fate of the movements that helped to elect President Obama, as well as those that have challenged and shaped his presidency. Along the way, Jones systematically reveals surprising parallels between Obama’s people-powered campaign, the Tea Party and Occupy Wall Street. At this pivotal moment, Jones argues that we must make our economy respect the 99% and work for the 100%, not just the 1%. He proposes serious solutions that fit the scale of our problems. Rebuild the Dream sets forth bold ideas inspired by the progressive values that made the twentieth century the “American Century.” It shows how key public policies and investments can create millions of good, American jobs. America is still the best idea in the world. The American middle class is still her greatest invention. Rebuild the Dream is dedicated to the proposition that – with the right strategy– both can be preserved and strengthened for generations to come.
There are twenty million acres of lawns in North America. In their current form, these unproductive expanses of grass represent a significant financial and environmental cost. However, viewed through a different lens, they can also be seen as a tremendous source of opportunity. Access to land is a major barrier for many people who want to enter the agricultural sector, and urban and suburban yards have huge potential for would-be farmers wanting to become part of this growing movement.

The Urban Farmer is a comprehensive, hands-on, practical manual to help you learn the techniques and business strategies you need to make a good living growing high-yield, high-value crops right in your own backyard (or someone else's). Major benefits include:

Low capital investment and overhead costs Reduced need for expensive infrastructure Easy access to markets

Growing food in the city means that fresh crops may travel only a few blocks from field to table, making this innovative approach the next logical step in the local food movement. Based on a scalable, easily reproduced business model, The Urban Farmer is your complete guide to minimizing risk and maximizing profit by using intensive production in small leased or borrowed spaces.

Curtis Stone is the owner/operator of Green City Acres, a commercial urban farm growing vegetables for farmers markets, restaurants, and retail outlets. During his slower months, Curtis works as a public speaker, teacher, and consultant, sharing his story to inspire a new generation of farmers.

Until recently, Elizabeth Cline was a typical American consumer. She’d grown accustomed to shopping at outlet malls, discount stores like T.J. Maxx, and cheap but trendy retailers like Forever 21, Target, and H&M. She was buying a new item of clothing almost every week (the national average is sixty-four per year) but all she had to show for it was a closet and countless storage bins packed full of low-quality fads she barely wore—including the same sailor-stripe tops and fleece hoodies as a million other shoppers. When she found herself lugging home seven pairs of identical canvas flats from Kmart (a steal at $7 per pair, marked down from $15!), she realized that something was deeply wrong.


Cheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to traditional chains like JCPenney now offer the newest trends at unprecedentedly low prices. Retailers are pro­ducing clothes at enormous volumes in order to drive prices down and profits up, and they’ve turned clothing into a disposable good. After all, we have little reason to keep wearing and repairing the clothes we already own when styles change so fast and it’s cheaper to just buy more.


But what are we doing with all these cheap clothes? And more important, what are they doing to us, our society, our environment, and our economic well-being?


In Overdressed, Cline sets out to uncover the true nature of the cheap fashion juggernaut, tracing the rise of budget clothing chains, the death of middle-market and independent retail­ers, and the roots of our obsession with deals and steals. She travels to cheap-chic factories in China, follows the fashion industry as it chases even lower costs into Bangladesh, and looks at the impact (both here and abroad) of America’s drastic increase in imports. She even explores how cheap fashion harms the charity thrift shops and textile recyclers where our masses of cloth­ing castoffs end up.


Sewing, once a life skill for American women and a pathway from poverty to the middle class for workers, is now a dead-end sweatshop job. The pressures of cheap have forced retailers to drastically reduce detail and craftsmanship, making the clothes we wear more and more uniform, basic, and low quality. Creative inde­pendent designers struggle to produce good and sustainable clothes at affordable prices.


Cline shows how consumers can break the buy-and-toss cycle by supporting innovative and stylish sustainable designers and retailers, refash­ioning clothes throughout their lifetimes, and mending and even making clothes themselves.


Overdressed will inspire you to vote with your dollars and find a path back to being well dressed and feeling good about what you wear.

NEW YORK TIMES BESTSELLER • A passionate manifesto that exposes hypocrisy on both sides of the political divide and points a way out of the tribalism that is tearing America apart—from the CNN host hailed as “a star of the 2016 campaign” (The New York Times), now seen on The Van Jones Show

Van Jones burst into the American consciousness during the 2016 presidential campaign with an unscripted, truth-telling style and an already established history of bridge-building across party lines. His election night commentary, during which he coined the term “whitelash,” became a viral sensation. A longtime progressive activist with deep roots in the conservative South, Jones has made it his mission to challenge voters and viewers to stand in one another’s shoes and disagree constructively.

In Beyond the Messy Truth, he offers a blueprint for transforming our collective anxiety into meaningful change. Jones urges both parties to abandon the politics of accusation. He issues a stirring call for a new “bipartisanship from below,” pointing us toward practical answers to problems that affect us all regardless of region or ideology. He wants to tackle rural and inner-city poverty, unemployment, addiction, unfair incarceration, and the devastating effects of the pollution-based economy on both coal country and our urban centers. Along the way, Jones shares memories from his decades of activism on behalf of working people, inspiring stories of ordinary citizens who became champions of their communities, and little-known examples of cooperation in the midst of partisan conflict. In his quest for positive solutions, Van Jones encourages us to set fire to our old ways of thinking about politics and come together to help those most in need.

Includes an invaluable resource of contacts, books, media, and organizations for bipartisan bridge-building and problem solving.

“Van Jones is a light in the darkness when we need it most. In the tradition of the great bridge builders of our past, Van’s love for this country and all its people shines through.”—Cory Booker, U.S. senator, New Jersey

“Van Jones’s voice has become an integral part of our national political debate. He is one of the most provocative and interesting political figures in the country.”—Bernie Sanders, U.S. senator, Vermont
In Rebuild the Dream, green economy pioneer Van Jones reflects on his journey from grassroots outsider to White House insider. For the first time, he shares intimate details of his time in government – and reveals why he chose to resign his post as a special advisor to the Obama White House.Jones puts his hard-won lessons to good use, proposing a powerful game plan to restore hope, fix our democracy and renew the American Dream. The American Dream means different things to people, but the center of gravity is always the same: an ordinary person—who was not born with great wealth, but who is willing to work hard and play by the rules—should be able to find employment, live in a good community, make progress financially, retire with dignity, and give his or her children a better life. That dream is fading. On Main Street, too many people are working harder than ever – while falling further behind. They play by the rules, but cannot succeed. At the same time, other Americans, including the worst of Wall Street, break every rule, but cannot fail – because someone has already decided that they are “too big” to fail. The American Dream has been turned upside down and inside out. It is time to set things right. As the first Obama administration official to write a book about his experiences, Jones offers a unique perspective. In explaining why the 2008 “hope” bubble burst, he unveils the seven biggest mistakes made by the White House and its supporters. He explores the origin and fate of the movements that helped to elect President Obama, as well as those that have challenged and shaped his presidency. Along the way, Jones systematically reveals surprising parallels between Obama’s people-powered campaign, the Tea Party and Occupy Wall Street. At this pivotal moment, Jones argues that we must make our economy respect the 99% and work for the 100%, not just the 1%. He proposes serious solutions that fit the scale of our problems. Rebuild the Dream sets forth bold ideas inspired by the progressive values that made the twentieth century the “American Century.” It shows how key public policies and investments can create millions of good, American jobs. America is still the best idea in the world. The American middle class is still her greatest invention. Rebuild the Dream is dedicated to the proposition that – with the right strategy– both can be preserved and strengthened for generations to come.
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